Premium Ingredients
We source only the finest ingredients from trusted suppliers worldwide, ensuring safety and excellence in every bite.
VIMIU · A FAMILY OF FOOD BRANDS
Bringing sweet power.Connecting joyful lives.
Rooted in Shanghai. We bring distinctive food brands into everyday life, across China and beyond.
Learn about UsSHANGHAI ROOTS. SHARED AMBITION.Explore our brand portfolio
OUR GROUP
Diverse Brands, Growing Together.
SHANGHAI ROOTS SHARED AMBITION 探索摩提食品 植根上海 | 同心致远 | 品牌矩阵
2003Starting point of our brand journey
1,000+Number of stores
100+Cities covered
In 2003, Vimiu set sail with Shanghai as its base, embarking on our brand journey to build a portfolio of food brands with independent identities.
Through deep market development and channel expansion, our store network now spans 100+ cities across China, establishing a mature chain operation and franchise system.
Our products are available across China and are steadily expanding into global markets.
GLOBAL PRESENCE
Our Footprint
From Shanghai, reaching across 100+ cities.
OUR BRANDS
Our Brands
Four brands with distinct positioning deliver rich product experiences.
Our portfolio spans desserts and casual bites, forming our everyday food ecosystem.
THE FOUNDATION OF OUR BUSINESS
FACTORY & RETAIL
Own Factory · Retail Products
From scaled production in our own factory to products within easy reach, we cover every step from production line to shelf.
OWN FACTORY · BY MAIYOU
Our own Maiyou factory pairs modern automated production lines with strict quality control, delivering consistent products for every brand in the group — owning each step from raw ingredients to finished treats, with flavor and safety that never vary.
Retail Products · Within Reach
Retail products such as molten-center mochi and filled cream puffs are now available through FamilyMart and other chains, bringing everyday indulgence within reach in stores and on shelves.
GUESTS ARE FAMILY
Guests Are Family.
From the source, we refine our products to perfection and treat guests like family.
Craftsmanship
Combining traditional techniques with modern innovation, our master craftsmen create products that delight the senses.
Ultimate Service
We treat every guest like family, embodying our customer-centric service philosophy.
NEWS CENTER
Latest News
Stay updated with our latest developments and stories.
GROW WITH VIMIU
Growing Together.
Reaching Further.
Explore opportunities across our family of brands.
Explore Franchise Opportunities400-889-2828info@vimiu.com