Asian professional woman enjoying a cream puff at a café

VIMIU · A FAMILY OF FOOD BRANDS

Bringing sweet power.Connecting joyful lives.

Rooted in Shanghai. We bring distinctive food brands into everyday life, across China and beyond.

Learn about Us

SHANGHAI ROOTS. SHARED AMBITION.Explore our brand portfolio

OUR GROUP

Diverse Brands, Growing Together.

SHANGHAI ROOTS SHARED AMBITION 探索摩提食品植根上海 | 同心致远 | 品牌矩阵

2003Starting point of our brand journey

1,000+Number of stores

100+Cities covered

In 2003, Vimiu set sail with Shanghai as its base, embarking on our brand journey to build a portfolio of food brands with independent identities.

Through deep market development and channel expansion, our store network now spans 100+ cities across China, establishing a mature chain operation and franchise system.

Our products are available across China and are steadily expanding into global markets.

GLOBAL PRESENCE

Our Footprint

From Shanghai, reaching across 100+ cities.

Vimiu nationwide footprint map covering 100+ cities in China, 3000+ stores opened, overseas markets expanding

OUR BRANDS

Our Brands

Four brands with distinct positioning deliver rich product experiences.
Our portfolio spans desserts and casual bites, forming our everyday food ecosystem.
THE FOUNDATION OF OUR BUSINESS

GUESTS ARE FAMILY